From the first analysis to launching the AI assistant. Six steps that created a scalable platform for three hotels, three identities and one backend.
Analysis & wireframes
We mapped the needs of all three hotels — what they share, where they differ and which features each site must have on its own. That became the wireframes of a modular template.
A shared template for 3 sites
We built one modular template that can be adapted per hotel with colours, photos, content and page structure. When another hotel is added, launch is a matter of hours, not weeks.
Three visual identities
Each hotel has its own character — Selský dvůr with gastronomy and wellness, Atrium with conference spaces and U Massima with Italian cuisine. The design supports that character without losing the family resemblance.
Frontend & backend
Implementation in Winter CMS with a focus on speed, mobile display and SEO. The backend is designed so the owners of three hotels can manage content easily — without technical training.
API integrations (Better Hotels + Menicka.cz)
We connected the Better Hotels booking system (room availability and online payments in real time) and Menicka.cz (daily and weekly restaurant menus that update themselves). Less work for hoteliers, always-current information for guests.
AI assistant connected to ChatGPT
I built a virtual assistant on the ChatGPT API and trained it on each hotel’s facts — from room rates and parking to cancellation terms. Guests get an answer instantly; reception saves hours on repeated questions.
